Driving dealer performance & engagement
I’ve had the opportunity to work with John Deere since 2012—and it’s been one of my favorite long-term partnerships. From helping kick off the dealer engagement platform in its earliest stages to supporting its evolution over the years, I’ve enjoyed seeing this program grow into a dynamic, data-driven hub that connects and motivates dealer organizations across the country.
As a core member of the design and engagement team, I’ve helped shape both the platform experience and its ongoing marketing strategy. Today, more than half my time is devoted to John Deere—creating monthly campaigns that drive excitement, highlight platform features, and promote new incentive opportunities.
Each campaign blends digital storytelling, visual design, and targeted communications to help dealers discover all the ways they can engage, earn, and succeed through the program.
Year
2012-Present
Client
John Deere
