Team magenta recognition platform
Driving engagement and culture through connection, recognition & reward.
T-Mobile’s 75,000+ Team Magenta employees are at the heart of a recognition platform designed to celebrate achievement and fuel performance. The program combines targeted recognition, dynamic nominations, and gamified incentives to keep engagement high and culture strong.
Year
2019-Present
Client
T-Mobile
T-Mobile magenta hug
Gifting campaign drives 90% participation rate with 1M+ visits
I led the UX design and partnered with our marketing team to develop a communications campaign for a scalable engagement platform that gave employees the power to choose from 285 personalized gift options. Together, we customized the platform for a high-volume audience and launched a campaign that built excitement, inspired sharing on social, and drove participation and advocacy across the organization.
